Simple, Beautiful, and Effective Site

We're constantly asked about doing something we haven't done before. The two of us were silly and that thought that sort of thing sounded cool when we each got into doing web sites. It's silly to think that is cool because at times it can be a rewarding, fun process to learn how to add some sort of new interactivity to a site. Then there are the other times we have to admit we just don't know how and it would cost more for us to learn it than to have someone else do the job that already knows the technology the client is asking for.

But really, do you always need new, cool features on your site to have it appear modern and to have it be effective in reaching your business goals? Nope. Sometimes short and sweet is all that is needed if the information is direct, the design clean, and the navigation easy to use.

Enter Rumors Hair Salon, based in Scottsdale, Arizona. We recently re-launched their site and all it has is five pages and a link to a blog. The pages on the site provide all the information the visitor needs to know the salon is fun, forward thinking, and fashionable. The owner of the salon is smart because she uses the web site to promote products and encourage participation in salon events. This means she updates the site frequently and search engines love that.

Have a look: Rumors' Site.